Community outreach and facilitating public engagement is a main pillar of Frogtown Farm. Frogtown Farm is intended to be built by the community for the community. Therefore, Community Ambassadors are imperative to achieving this goal. As a focused group of liaisons, they act as an intermediary between the design team and local residents. Progress by the design side team needs to relayed to the community and feedback and direction needs to be gathered and communicated back. Community Ambassadors will continue to be active in Frogtown Farm into the future after the initial design work is completed. Thus, they will bridge the different stages of the project as Frogtown Farm progresses towards its physical realization.